Cathy Holland is a Business Development Manager who works with publishers to help them implement technologies which support their strategic mission and goals. She knows how important metrics and data can be in the evolving scholarly communication ecosystem. Cathy has previously worked at the American Association for the Advancement of Science (AAAS) as a manager who helped the society expand the reach of their family of e-resources, most notably Science, to many organizations around the world. She holds a Bachelor of Science Degree in Biology from Marymount University.